Alan
Froggatt
Genratec® Founder | Senior Partner
Reaching our potential requires us to reinvent ourselves; to create our own designed future and go about building the capability to realise it. It is then that our lives and our work can be a demonstration of what is most important to us.

Profile
As technology founder, regional partner and trainer, Alan has multiple roles:
Regional Partner
Alan Froggatt is Founder and Genratec Regional Partner for New Zealand. He is instrumental in developing and supporting the Genratec global network and community. He has a proven track record providing coaches and leaders with a solid foundation in the professional coaching field.
Senior Partner
As a Genratec Senior Partner, Alan Froggatt is responsible for the development and delivery of rigorous training programmes for Genratec Associates and Partners. He is an established professional coach with well over a decade of coaching and training experience internationally.
Technology Development
Alan is the founding author of Genratec’s methodology and technology. Alan focused his significant formal qualifications and skills, clinical and private practice experience and successful business application over many years into a proprietary blend of methodology and processes. As the principal author of the technology he actively continues to research and develop the evolution of Genratecs unique Generative Technologies.
Industry Advocate
Alan maintains a strong focus on reclaiming the coaching territory for professional practitioners. In this capacity he is the organisation’s voice on professional development and integrity in the coaching arena.
- Well over 20 years in human development and potential
- 19+ years of professional coaching and training coaches full time
- Knowledge and insight gained from formal training and field experience
- Understands the strengths and limitations of coaching
Philosophy
Human beings have much more potential than they demonstrate… what if that potential was what your life was about? It is possible to give up ‘good’ and to generate ‘great’. To let go of what is merely ‘working’ in life, for what ultimately is your best and to master your world. Mastery is that exceptional (and achievable) level at which we awaken dormant talents and generate capacities to evolve to completely new realms. In shifting the fabric of our world Genratec aims to create a groundswell of extraordinary individuals who cause a powerful and positive effect in society.
What we need is more people who specialise in the impossible
Theodore Roethke
Ideal Clients
Alan coaches leaders, business people and other coaches in generative capacity. He is committed to advancing their skills and competencies to lead the personal and organisational evolution of; individuals, key teams and businesses. “Alan demonstrates remarkable loyalty to his clients. He’s genuinely committed to working with them in all dimensions of life, to realise their greatest potential” – Diana Parry Ideal Client Attributes
- Ambitious people with an ambitious project that they want to bring to fruition
- Those who are curious about what their world could be if they could generate their ideal future
- People ready and willing to learn new competencies and integrate them into their personal and professional life
- Those who are seeking the resources to get to the next level of success in their world
Clients are selected on their level of commitment to living their potential. They are ready to be bold and authentically committed to a powerful future that they will invent and accomplish. Alan is committed to, “shifting the fabric of our culture”. His core belief is that with authentic insight and a powerful ally, human beings can realise potential that even surprises themselves.
The compassion of the strong is in waking people up to their blindness. For that, you need to be a warrior.
Fernando Flores
Background
Alan is a distinguished Generative Coach and Integral Leadership expert, with a robust vision and values shaped by more than 3 decades of training and exploring human potential and development. His journey began early, showing a keen interest in human growth which led him to have a part time practice in hypnosis and hypnotherapy at the age of 18. Alan’s dedication to understanding and enhancing human capabilities continued as he provided therapy, conducted seminars, and led workshops and training focused on human development and mental health.
Achieving formal qualifications and practicing as a psychotherapist at the age of 26, Alan set a record as the youngest in New Zealand. Alan specialising in Integrative Psychodynamic Psychotherapy, Integrative Gestalt, and Transpersonal Psychodynamics. His drive and curious desire to unlock human potential drives Genratec’s mission towards pioneering professional coaching. Based in New Zealand, Alan has consulted in several countries, sharing his insights on personal and professional development, captivating audiences as a dynamic presence in the coaching field.
Role at Genratec:
As a Senior Partner at Genratec, Alan plays a central role in designing, shaping and delivering comprehensive training programs for Genratec clients, Associates and Partners. He has maintained a well-established professional coaching practice with a commitment to practice in the field.
Qualifications and Achievements:
- Genratec® Regional Partner
- Genratec® Senior Partner
- Dip Psych., Dip Trans Psych., Cert Integr. Gestalt., Cert Psychodynamic Psych.
- A track record of success in business and investment
- A vast spectrum of training and experiences
- Profound understanding of individuals, systems, and businesses
Alan’s comprehensive background and dynamic role at Genratec underscore his profound expertise and influence in the field of coaching and leadership.
Clients Say
Robin
With Genratec distinctions I got clear fast and my project went from stuck to complete.
Dr Chris Lucks
Alan is an expert in professional development and leadership training through personal transformation. He is absolutely one of the best there is in his field.
Venita Ramirez
Alan Froggatt is an extraordinary visionary leader. He understands the dynamics of global systems, the inner workings of human relationships, individual psychology, advanced theory and how human consciousness creates and…
Chantal Janssen
Alan has the unique ability to expose the stumbling blocks that keep people from reaching their full potential. It has been a privilege getting to know Alan, my eyes have been opened and the sky is the limit.
Kelly Ritchie
Genratec has helped me become clear in my mind on decisions I had been procrastinating on making. Alan is a master at what he does. If you are looking for a personal coach that can help you make a breakthrough in your…
Contact Alan
Partner
Genratec Partners are active in expanding the reach of Genratec’s ethos and technology.
Programs
Genratec MasterLiving Program Genratec Coach Training Program Genratec Supervisor
Qualifications
Cert. Integral Gestalt | Cert. Psychodynamic Psych | Dip. Psych | Dip. Trans Psych