At Genratec, our work empowers individuals, professionals, teams, and organisations to effectively navigate and master the core dimensions of direction, communication, and accomplishment.
Whether you’re an individual on a mission, a business owner, team leader, board member, or part of an entire organisation seeking transformative change—let’s talk about your future.
What sets Genratec apart is the depth of our foundation: nearly three decades and tens of thousands of hours invested in research, development, and real-world application. The result is a proven, refined, and continually evolving methodology that goes beyond conventional leadership or development programmes.
Our approach is unique. Our programmes, coaching, and events are not generic tools—they are purpose-built platforms for integral development, generative leadership, strategic communication, and organisational reinvention.
At its core, our work is about reimagining what it means to lead and participate in your life, your business, or your chosen endeavour. It’s about aligning your purpose with your capability, integrating your full range of talents, and mastering the practices that enable you to create meaningful, measurable results.
We are here to support those committed to designing and realising a future worth leading into—one that is coherent, intentional, and generative.
Genratec Coaching supports individuals and groups committed to creating meaningful, future-oriented results in their work and lives. Coaching candidates include:
Whether you lead people, projects, culture, or change—Genratec Coaching is designed to meet you at your current edge and support the emergence of what’s next.
At Genratec, we bring together cutting-edge developmental theory, deep insight, structured accountability, and practical mastery to generate transformative shifts in performance and presence.
Our methodology is grounded in an integral approach to human development, drawing on advanced understandings from psychology, ontology, and applied philosophy. The result is a unique framework designed to cultivate generative capability—in professional domains and across the whole of life.
Each initiative is designed and delivered by qualified professionals through a carefully constructed combination of training, experiential learning, and one-on-one coaching. All programmes are outcomes-focused, enabling participants to track and measure their growth in concrete, meaningful terms.
This emphasis on integrated, generative learning invites clients to engage fully with what is possible. The result is not just change—it is transformation. Clients routinely achieve breakthroughs in both their internal self-perception and their external performance as a direct outcome of their engagement with our work.
Genratec’s Leadership and Coaching Programmes are built on proven methods, proprietary tools, and over two decades of real-world experience.
“I have achieved major milestones – a promotion to a much higher level and a major increase in income – that speaks for itself.”
– Shannon
Using measurable frameworks, Genratec helps clients stay focused on real results. With clear visibility into your growth, you can learn from what works, make better decisions, and consistently build toward lasting change.
Our core offering is the Genratec MasterLiving Programme—a structured coaching journey that supports professionals in creating a designed future. Every accredited Genratec Coach is trained and qualified to deliver this programme, having completed it themselves as part of their certification.
The MasterLiving curriculum is built around Genratec’s four pillars of mastery. These guide clients to:
“The real problem is not exterior. The real problem is interior… the only stance that can freely, even eagerly, embrace global solutions.”
– Ken Wilber
An integral approach considers the full range of what makes up a person, team, or system. It’s not about combining random methods—it’s about understanding how the different parts relate and designing with that complexity in mind.
With deep insight into the dynamics of a challenge, we help clients identify what’s really going on—and what’s possible. But insight alone isn’t enough. We bring structure, tools, and the skill to turn insight into real transformation.
To make those changes last, they must be integrated and supported by ongoing systems and practices. Our work ensures that gains are not only achieved, but sustained.
Every person has the capacity to create and accomplish. Yet for many, this potential remains untapped. Our work is dedicated to understanding and unlocking what sets high performers apart from those who only hope for change.
Generative capacity is the ability to create—to bring things into being. It’s what powers all meaningful progress. Our name, Genratec, reflects this: a fusion of “generative” and “technologies.”
By helping people shift how they see themselves and their work, we enable breakthroughs in identity, action, and performance. Over the past 20+ years, we’ve seen this capacity come alive in leaders, teams, and entire organisations. Accomplishment is the natural outcome.
“Look around you. Everything human-made began as an idea. Understanding how to bring an idea into reality is what it means to be generative.”
– Alan Froggatt
“Practice is the hardest part of learning, and training is the essence of transformation.”
– Ann Voskamp
Practice isn’t something you do before the real thing—it is the real thing. Lasting success in life and business comes from continual development, not one-off achievements.
At Genratec, we work with clients to build daily practices that evolve their capacity over time. This is about becoming ready, capable, and confident—whatever the challenge.
Practice also means participation. It means engaging fully, being willing to try, and learning from the process. It’s not about perfection; it’s about showing up. Insight, mastery, and results come from practice. It’s how we learn what works—by courageously discovering what doesn’t.
