About Us
A powerful approach to a deeply personal issue… Who could we be?
The problems that exist in the world today cannot be solved by the level of thinking that created them.
Albert Einstein
The issues are large, the challenges complex, the changes unprecedented. We need new capacities, new perspectives, new thinking in our leadership and leverage in our actions. If not you, then who? If not now, then when? If not this, then what? Our work is to support those ready for new levels of performance and accomplishment.
In today’s world, many individuals and businesses are trying to keep up with changes or achieve new levels of performance with old mental models and practices. Simply put, if you want to achieve transformation, you must transform yourself first. That’s the difference with Integral Leadership and Generative Coaching.
Be the change you want to see in the world.
Mahatma Gandhi
Genratec is about fundamental shifts in human evolution; being generative.
We are developing and creating deep shifts in performance, accomplishment and results.
Our work deals with creating these shifts; these leaps. We call our methodology Generative Technologies. Our work was created by Alan Froggatt in 1996 and is constantly evolving through emerging fields of study and the conscious application with clients and projects.
We live in challenging times personally and globally. Complexity and change are everywhere. Our awareness and capability need to match these challenges.
Being generative means being on the front foot with our times, being integral is to have a perspective that can meet the complexities we face.
Genratec is a global innovator in the field of generative coaching technologies. From foundations of excellence in personal and professional development Genratec is both a program provider and licensing body. It is also an increasingly recognised brand benchmark for personal and professional development. Genratec continues to develop its proprietary technology.
Through ongoing experience and research Genratec:
Through transformational coaching and leadership development, Genratec specialises in providing individuals and organisations with access to new levels of performance and generative competencies. Our Clients, Associates and Partners generate results in their professional endeavours and are ready to achieve real success in developing who they are and where they’re headed.
The coaching profession is making more of an impact on lives and businesses every day. There are however distinctions in coaching models which should be understood.
Many of today’s coaching practitioners practise a form of coaching that is prescriptive. This is where practitioners apply models or concepts in a pre-‘scripted’ fashion. These preconfigured solutions often substitute processes for practitioner competence and therefore fail to assess and meet specific clients’ needs. This approach is an extension of the factory floor or franchise system applied to the personal and professional development of human beings. As a result, people feel that they are an object in a process, that results are limited and they don’t get on a truly transformative track. Often, the experience may be like trying on specialist footwear that just doesn’t ‘fit’.
Four Pillars
Genratec designs and creates ‘generative’ personal and professional programs. Generative technologies focus on the invention of a designed future and then on generating the human capacity to achieve it. Genratec coaches are skilled practitioners trained to calibrate their response to each client individually, providing a far greater likelihood for a snug ‘fit.’ Genratec coaches specialise in seeing into the client’s world, from outside the box. They have an integrative approach (including many viewpoints) and a generative approach (creating new viewpoints and opportunities). Generative coaching starts with a connection to the client’s world and an understanding of the obstacles and outcomes of the client. Within this model, Genratec clients learn to: Develop the skills to Clear their path, then Generate, Master and Live their designed future.
Read about the Genratec “Four Pillars of Mastery”.Genratec is committed to positively shifting the fabric of our world from reactive to inventive, so that people may master their world and achieve maximum fulfilment.
Create a powerful connected community of exceptional people that achieve unprecedented results in transforming lives.
Our focus is on what our customers value most in relationship with us:
We create generative technologies that shift us beyond ‘one size fits all’ models that merely “prescribe” to integral models that create.
We believe in people, building and changing lives and organisations for the better – to shift personal and professional evolution to completely new realms.
We believe in shifting communication capability to new levels through powerful relationships deeply rooted in integrity and trust.
We generate a culture of inspiration so that others may shift their lives and break new ground according to their dreams.
We demonstrate a commitment to shifting coaching dynamics to new benchmarks in excellence and service innovation.
Alan has the ability to sense the heartbeat of the business and at the same time observe what is going on in a clear and objective way… Alan is a rich source of gems that really make a difference. The work Genratec does is relevant to companies in start up, those who want to develop their team and those who want ...
John Hansen
Director
Thanks very much for the invaluable assistance and learning opportunity you have provided me with during our partnership. I truly believe that my outlook and world-view have expanded through our time together so that I now look at life’s challenges and opportunities from a very different perspective to a year ag...
Andrew Guthrie
Director
Alan Froggatt is easily one of the most globally influential minds in the evolving art and science of the professional coaching industry. His experience in the maximization of human and organizational performance is second to none. Speaking for myself, I have been nothing short of amazed by his powerful insights, and e...
Michael Cody
Senior Partner
Taking time out to really take stock, talk things through and being honest with myself and someone else has made a tremendous difference.
Peter Haigh
Corporate Manager
University of Auckland
Alan is an expert in professional development and leadership training through personal transformation. He is absolutely one of the best there is in his field.
Dr Chris Lucks
Director
Alan Froggatt is an extraordinary visionary leader. He has been such an exceptional colleague that I am finding it difficult to find the words to describe his many gifts. Aware of the spacious stillness in all things, Alan’s heart and mind are expansive enough to hold the entire world. He can sense into suffering...
Venita Ramirez
Owner,
Alan has the unique ability to expose the stumbling blocks that keep people from reaching their full potential. It has been a privilege getting to know Alan, my eyes have been opened and the sky is the limit. What I have learnt in a very short time has had a major impact on my life and I highly recommend Alan to anyone...
Chantal Janssen
Managing Director
Genratec has helped me become clear in my mind on decisions I had been procrastinating on making. Alan is a master at what he does. If you are looking for a personal coach that can help you make a breakthrough in your life, I highly recommend Alan.
Kelly Ritchie
Director
Excellent, powerful and demanding training, designed to bring out your best.
MH
Accredited Associate Coach
This was transformational – the excellence of the resources used and the depth to which they were explored was a testament to the extraordinary qualities of the Genratec MasterLiving Associate Programme. If you really want to take your development to the next level and make a difference to yourself, your communit...
Rebecca Mason
Senior Associate
This training provides access to ways of being and handling ‘stuff’ like nothing else I have experienced. Do it!
HB
Accredited Associate
