Richard Butler

Genratec Associate

“It is we who make the choice, and that choice that makes us.”

Richard is an upbeat, thoughtful coach who has a passion for working with business owners and leaders to challenge them to be the best version of themselves.

Having worked in several countries throughout his career and with a curiosity for foreign languages (he can converse in English, French, German and Russian). He has an understanding of how to interact with people from different cultures and backgrounds that can only be gleaned from the experience of cultural immersion. Language is what shapes our world and understanding the links between how we communicate with ourselves and others is a big part of what drives Richard in his work.

Richard’s coaching practice has been established on a background of leading teams and building an award winning service business. He believes that a life in service is a life well lived.

  • Gives honest feedback and someone who has integrity
  • A willingness to ask the hard questions
  • Someone who will listen for the best in people

Richard has been the owner of several successful businesses in the technology industry over the past decade. Whilst retaining an interest in one of Nelson’s most well respected, and award winning IT support businesses, he has turned his hand to coaching others with a passion to support them being successful in their own lives.

Richard has a diverse range of skills drawn from many years of being involved in business and the arts. He has been personally mentoring and coaching teams and individuals for over 15 years. He is a Member of the Institute of Directors (IoD).

Special interest in music and the arts

Richard has a strong interest in the music industry having played the bass guitar since he was 14 in numerous bands both in New Zealand and abroad. He holds a degree in Electroacoustics (B.Eng with honours) and worked for several years in the music technology industry. Coaching artists to support them creating to the fullest expression of themselves (including audiences) is the highest calling he can think of.

He has been a writer, performer and technician and understands the unique challenges of being both creative and successful in an ever-changing industry.

  • Strong understanding of the challenges of business ownership and governance
  • A huge passion to contribute to the music and arts industry

Richard believes that humans have potential beyond measure. This is proven time and time and again by ordinary people who achieve extraordinary things. Unlocking that potential is key to the human race developing beyond our current situation of inequality and conflict. Permanent and lasting change comes from a new way of looking at the world. If you got to re-write the rules, what could you achieve?

Ideal Client

  • A successful person wanting to extend their abilities and profoundly affect their circumstances and the people around them
  • A person ready for change
  • A person willing to look deeply and honestly inside themselves and ready to make the changes required to progress
At a Glance Qualifications:
  • Genratec® Associate
  • Member of the Institute of Directors (IoD)
  • B.Eng with honours

Started with Genratec: 2013

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