Alan Froggatt

Alan Froggatt

Genratec Founder | Senior Partner

Reaching our potential requires us to reinvent ourselves; to create our own designed future and go about building the capability to realise it. It is then that our lives and our work can be a demonstration of what is most important to us.


Alan delivers:


  • Genratec® Regional Partner
  • Genratec® Senior Partner
  • Dip Trans Psych
  • Dip Psych
  • Cert Integr. Gestalt
  • Cert Psychodynamic Psych

Genratec since 1996
Client hours 27793
Development hours 2433


Alan works with clients in:
AU | Asia Pacific | CA | EU | Global | NZ | UK | US


Telephone: +64 21 399275

PO Box 302803, North Harbour
Auckland 0751 New Zealand

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  • Youngest qualified Psychotherapist in NZ at 26
  • Bought 38 Houses in 5 months creating 1M+ for investors
  • Founded Startup New Zealand 45+ events, 4K+ individuals, 9 cities

As technology founder, regional partner and trainer, Alan has multiple roles:

Regional Partner

Alan Froggatt is Founder and Genratec Regional Partner for New Zealand. He is instrumental in developing and supporting the Genratec global network and community. He has a proven track record providing coaches and leaders with a solid foundation in the professional coaching field.

Senior Partner

As a Genratec Senior Partner, Alan Froggatt is responsible for the development and delivery of rigorous training programmes for Genratec Associates and Partners. He is an established professional coach with well over a decade of coaching and training experience internationally.

Technology Development

Alan is the founding author of Genratec’s methodology and technology. Alan focused his significant formal qualifications and skills, clinical and private practice experience and successful business application over many years into a proprietary blend of methodology and processes. As the principal author of the technology he actively continues to research and develop the evolution of Genratecs unique Generative Technologies.

Industry Advocate

Alan maintains a strong focus on reclaiming the coaching territory for professional practitioners. In this capacity he is the organisation’s voice on professional development and integrity in the coaching arena.

  • Well over 20 years in human development and potential
  • 11+ years of professional coaching and training coaches full time
  • Knowledge and insight gained from formal training and field experience
  • Understands the strengths and limitations of coaching


A strong vision and set of values underpinned by two decades of experience in human potential and development. Early in life Alan demonstrated a deep curiosity for human development. He practiced hypnosis and hypnotherapy professionally at age 18. Alan continued to study and provide therapy, seminars, workshops and training in the area of human development and mental health for many years. Alan gained formal qualifications as Psychotherapist at the age of 26. This was New Zealand youngest at the time. His specialist focus in the areas of Integrative Psychodynamic Psychotherapy, Integrative Gestalt and Transpersonal Psychodynamics. His growing passion for realising human potential fuels Genratec’s commitment to a new era in professional coaching. Alan is a New Zealander who travels extensively lecturing on personal and professional development and is described as an enigmatic force on the coaching podium.

Regional Partner

As a Genratec Senior Partner Alan is responsible for the development and delivery of rigorous training programmes for Genratec Associates and Partners. He has an established professional coaching practice with over a decade of coaching experience internationally.


  • Genratec® Regional Partner
  • Genratec® Senior Partner
  • Dip Psych., Dip Trans Psych., Cert Integr. Gestalt., Cert Psychodynamic Psych
  • Successful in business and investing
  • Broad range of training and experience

Deep insight into people, systems and businesses


Human beings have much more potential than they demonstrate… what if that potential was what your life was about? It is possible to give up ‘good’ and to generate ‘great’. To let go of what is merely ‘working’ in life, for what ultimately is your best and to master your world. Mastery is that exceptional (and achievable) level at which we awaken dormant talents and generate capacities to evolve to completely new realms. In shifting the fabric of our world Genratec aims to create a groundswell of extraordinary individuals who cause a powerful and positive effect in society. For as Theodore Roethke puts it: “What we need is more people who specialise in the impossible”

Ideal Clients

Alan coaches leaders, business people and other coaches in generative capacity. He is committed to advancing their skills and competencies to lead the personal and organisational evolution of; individuals, key teams and businesses. “Alan demonstrates remarkable loyalty to his clients. He’s genuinely committed to working with them in all dimensions of life, to realise their greatest potential” – Diana Parry Ideal Client Attributes

  • Ambitious people with an ambitious project that they want to bring to fruition
  • Those who are curious about what their world could be if they could generate their ideal future
  • People ready and willing to learn new competencies and integrate them into their personal and professional life
  • Those who are seeking the resources to get to the next level of success in their world

Clients are selected on their level of commitment to living their potential. They are ready to be bold and authentically committed to a powerful future that they will invent and accomplish. Alan is committed to, “shifting the fabric of our culture”. His core belief is that with authentic insight and a powerful ally, human beings can realise potential that even surprises themselves.

The compassion of the strong is in waking people up to their blindness. For that, you need to be a warrior. – Fernando Flores

People Say

Tyrone McAuley

If there is something you’ve been passionate about but haven‰’t done anything about it -then this is the key that opens the door. Synchronicity & Leadership Study Series was a fantastic, rewarding, am lifting an extensive experience. It is wonderful to connect with others who can communicate at this level.

Vanya Pyne

Immense value. From the level of inquiry to actual tools that can be used in daily life. Synchronicity & Leadership Study Series was empowering and open my eyes to possibilities in myself and others.

Peter Fraser

Exceeded my expectations. Synchronicity & Leadership Series will open up your eyes and get you thinking outside the box.

Marcus Kohn-Taylor

Synchronicity & Leadership Study Series is a terrific forum for creating new thinking about yourself and your life that you can effect immediately.

Synchronicity & Leadership

Genratec Study Series

Synchronicity & Leadership

Despite endless talk, the being of leadership is still one of the most rare and needed qualities in our businesses, communities and personal lives.

Genratec Study Series Overview

The Genratec Study Series is an opportunity for like-minded, committed individuals to come together in a unique professional development format. Working together accelerates learning, insights and integration to make a fundamental shift in development. These shifts greatly affect the day-to-day experience of life and work. That is what these events are all about.

Synchronicity and Leadership

This event explores the domain of being, generative leadership and synchronicity. Individuals engage together to make a fundamental shift, expand their worldview and open up new paradigms for accomplishment. Integrating the distinctions from this event will provide access to a new way of being and creating results.


Generative Inquiry and Context

Mastery is more than a casual engagement. It requires genuine insight and command within a specific area. To reach beyond the clichéd thinking and the shop-worn stereotypes requires a different set of tools and a different kind of involvement with the topic. The Genratec Study Series provides participants with an opportunity to develop deep insight through a structured inquiry into the topic itself and the forces that underpin the topic. Understanding context allows for the sort of penetration of the topic that is required for mastery. This level of engagement and a commitment to applying these insights makes a difference to real world issues and practical concerns.


The starting point for each event is a carefully selected resource. This event uses the book “Synchronicity: The Inner Path of Leadership” by Joseph Jaworski as the starting point. This resource details one man’s journey from traditional business and professional life to a fundamentally different way of being and leadership. Along the way, Jaworski deals with some very human challenges and encounters some great thinkers of our age. His experiences lead him to articulate principles of leadership that transcend common ideas and lend themselves to a new view of leadership.

Participants are required to have read this book prior to arrival. The ideas contained within this resource will serve as the staging point for a structured inquiry into some important and unique perspectives on being a leader.

Collaborative Style

For over a decade our work has been dealing with the concerns people have about their life and work. Some of these are everyday concerns and others have been lofty concerns about the world and the human race. We have heard some things consistently over that time. One of them is a desire to connect with like minds and like spirits. The Genratec Study Series is an opportunity to connect with others who share similar values and perspectives about their lives, their work and their future. The Genratec Study Series brings together essential issues, a structured process and a genuine group committed to study. This is a unique opportunity for development.

Unique Format

Much of our education is reading or listening to others’ points of view. We often settle for the ability to repeat others’ thinking as our own rather than creating a genuine relationship and penetration into the nature of the topic. The common lecture style is a very useful format for the transfer of information and ideas. However, when it comes to providing people with the sorts of insights and capacities that create transformation, it is just the wrong tool for the job. The Genratec Study Series is a unique format with a clear design and a structured process. The process means that participants engage powerfully with the topic. The Genratec Study Series actively engages participants at a deeper level to create an energetic and genuine investigation of the topic that leads to a real shift in capacity.


The Facilitator of this series is Genratec Senior Partner Alan Froggatt. Alan has over 23 years of study, training and experience in human development and potential. Alan is trained and qualified in multiple change disciplines and is the founder of the Genratec proprietary methodology. His practice includes providing Genratec’s work to clients, business people and boards along with Genratec practitioner and supervisor training at Associate and Partner level.

Registration Information

Event Fee

$889.00 with discounts for public, Clients, Alumni, Associates and Partners with promotional codes.
Talk to your Genratec Partner or Associate for information on your price.

Event Fee includes both event days, lunch, and Genratec Study Series community site access.

Dates and Registration – Closed

Each city is a separate event and is over two separate days listed below. The times for each day is from 10am to 6pm each day and lunch is included in the price.

Please note Auckland and Wellington events are held on two non-consecutive days.
Check your availability for dates above

You will have an opportunity to enter any discount codes in the registration process

From Synchronicity: “…we need to be open to fundamental shifts of mind. We have very deep mental models about how the world works, deeper than we can know. To think that the world can ever change without changes in our mental models is folly.””Operating in this different state of mind and being, we come to a very different sense of what it means to be committed.””When this new type of commitment starts to operate, there is a flow around us.”


Who Should Attend

Leaders, managers, individuals and professionals; those with a genuine commitment for the larger issues of creating a future, leadership and accomplishment.

This event explores the domain of being, generative leadership and synchronicity. Individuals engage together to make a fundamental shift, Read more